Role Playing Technique

January 26, 2012 9:48 pm | role playing

From Ridiculous to Brilliant: Why We Play at Work (MIT)

The American workplace might be better off if it borrowed some concepts from a
typical kindergarten classroom, including bins with toys, and unstructured
time with friends. Two partners from IDEO, a global power in design and
branding, discuss the importance of play in their creative process, and offer
techniques that other organizations could profit from.

**Brendan Boyle** first asks audience members to sketch portraits of each
other, noting how reluctant adults often are to share such crude sketches. He
says that adults, unlike children, worry too much “about being judged and
failing.” Only by “taking ourselves outside of our comfort zone” can we come
up with new ideas, adds

**Duane Bray**. Child’s play naturally involves “naivete and a willingness to
engage,” says Bray. In designing a new product or service, IDEO emulates this
kind of fearless fun with its “principles of practice,” which include role
play, encouraging the ridiculous, and thinking with your hands.

Boyle suspects that “every brilliant idea at one point probably seemed
ridiculous.” Co-author of _The Klutz Book of Inventions_, he invites audience
members to brainstorm a new product using the ‘mash up’ technique: list 5-10
unique things found in a typical drug store, …

MIT

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